As someone working in the marketing industry, I was pleasantly surprised when I heard the cast of the show “Undateable” (yet to be broadcast at the time) was going on tour. Yes, like a real, live, in-person, cross-country comedy tour. I caught up with Adam Sztykiel – the show’s creator and writer – to get his take on this seemingly unconventional way of marketing his new project.
THE IDEA…JK: So, we know you’re credited for a slew of comedies – “Due Date,” “Made of Honor,” “... Read more
A wise man once told me that trust, accompanied by loyalty and consistency, is the key to all good relationships, be it business or pleasure. Throughout my life and, more important, my internship here at Güd Marketing, the importance of that saying has become more apparent than I had ever truly realized. Entering my experience as a production intern here at Güd Marketing last November, I admit I knew little to nothing about the complex, constantly evolving production side of the... Read more
I don’t regularly read graphic novels. I do, however, religiously watch superhero movies. I enjoy the phenomenal storylines, superpowers and exotic worlds featured in many of these films. There are a few competing shops around, but my absolute favorite has to be Marvel Comics. From the good guys such as X-Men, Iron Man (Robert Downey Jr. – say what?!) and Guardians of the Galaxy, to the bad guys (seriously, Loki, aka @twhiddleston, why haven’t you returned my tweets?), I’m always... Read more
It’s fall!
Football is back!
Go, Chelsea!
Wait – you don’t know the football team Chelsea? Probably because I’m excited about what we generally call soccer in America, not, you know, football football. This year was the year I fully embraced my soccer fandom and the belief that soccer is the sport of America’s future.
For most Americans today, soccer is a game their kids play or played, not a professional sport such as baseball, basketball or... Read more
Imagery plays a vital role in our lives, including on the Web. We are naturally drawn to visual content and can understand a concept faster through images than we can through words. It’s become a cliché, but a picture is worth a thousand words (or more accurately 84.1 words). Because of this many designers use generic stock imagery on websites to make it more visual and compelling. While this is a great goal, the method so often used is flawed.
Studies show...Eye tracking... Read more
When I first began my unpaid social media internship at the MSU Museum, my cash-strapped friends were not impressed. “So all you have to do is tweet and stuff? That is so easy,” they poked.
Don’t worry. I set them straight.
Like most college students, my friends are pretty savvy when it comes to social media because they grew up with these developing technologies. But what they failed to understand was the difference between using social media for fun, and using... Read more
Marketing agencies, by nature, have various disciplines under the big marketing umbrella. Each department has a specific expertise – research, planning, creative, media planning, account services, production. Each individual has unique strengths. But we all have one goal – to create ideas that deliver results for our clients. And that, above all, takes creativity.
As an account manager in Chicago, I used to claim “I am NOT creative.” I felt my strengths were in client and... Read more
Our industry has fostered a dainty, flimsy, blurry line between great brand development and questionable strategies that seem to undermine the intelligence of everyone. Everywhere. First of all, how do you define great brand development? Is it the story? Is it the emotive element that seems to seep into our hearts and make us bleed Levi’s, Vans, Converse or Nike? Or, is it simply the bottom line? I have no idea. I’m no expert. I’m just a copywriter.
However, career aside, and... Read more
