Joel Newport
May 14, 2015

Recently, I was at a restaurant for my daughter’s birthday. A few tables away, a young man wearing navy dress whites was assisting two elderly women with their seats. I thought nothing of the well-mannered sailor, as my immediate assumption was that he was simply on leave and visiting relatives. A few minutes later I looked back over to the table to see that he was not dining with the older women, but was several tables away with a young woman his own age, apparently on a date.

When... Read more

Debbie Horak
May 01, 2015
Pace awards close up

We’ve all heard the phrase “the cobbler’s children have no shoes” or perhaps “the blacksmith’s home has only wooden spoons.” These age-old proverbs highlight a real issue that continues to exist today, that many people who practice a specific trade are too busy doing for others to use their skills to benefit themselves. Well, the same holds true for many of us in the marketing and PR arenas. We are often so focused on promoting our clients and their causes that we don’t take the same care to... Read more

Emmie Musser
April 23, 2015
Silo graphic

Silo: Greek for “pit holding grain.” Also, a common term heard around the office place to describe communication and integration struggles between departments. Over the past decade of working in the marketing world, both on the client and agency side, I’ve encountered three common silos that offer marketing teams the best opportunity for advancement if eliminated and made to join forces.

1. Internal Communications Employees are arguably your company’s most valuable marketing assets. It... Read more
Debbie Horak
April 16, 2015
ipad with wordcloud on the screen

Some people call me a natural-born salesperson. And it’s true – I love sales. I think I was especially drawn to it during my tenure here at Güd Marketing because what I have to sell is so, well, good. But even a natural has to learn how to sell, and as I studied the art of selling early in my career, I found that there was, and still is, some conventional thinking about how a potential prospect experiences a sales interaction based on some basic principles of adult learning.

First,... Read more

Julie Krueger
April 09, 2015

When people step into the marketing industry, they are expected to think out of the box and develop the most creative marketing strategies to best serve their clients. What they may not anticipate is that this can include thinking outside of the cliché mantras we were once taught in our lives. These mantras may be seen as myths in the workplace, or they can be dispelled just by looking at opportunities hidden within them.

Myth #1: Just because you can, doesn't mean you should... Read more
Ally Caldwell
April 02, 2015
People icons

 As a college student, I have learned to take advantage of every networking opportunity that arises. Networking can be challenging, but that doesn’t mean it can’t be fun.

Firm tours provide for great opportunities to learn more about the current landscape of an industry and the variety of potential career paths one can take. They can also give you the chance to meet a multitude of fascinating professionals. But as a young adult without much experience in the real world, it can... Read more

Julie Krueger
March 19, 2015
2 children swimming

The idiom "sink or swim" is often used in business in reference to whether one can succeed at a job, a task or among peers. But the same can be said for the business itself — and marketing might just be the key to staying afloat.

There are actually a number of similarities between learning to swim and marketing your business. As an agency, we’ve learned this through our work with Goldfish Swim School. As an avid Goldfish customer, I’m reminded of these shared traits during every... Read more

Andrea Ness
March 12, 2015

In any industry, companies that prosper are those that are always putting their focus on what’s next, not just what’s now.

For example, when trains were the main form of transportation, railroad companies popped up everywhere, and most did quite well. But the smart companies knew that even though they might have been great at trains at the moment, other transportation options could possibly replace railroads in the future.

Success is when you embrace change and don’t be just... Read more