Joel Newport
February 08, 2016
"Marketing" text stretched

This time of year we are inundated with advertising for exercise equipment, weight loss programs and diets. For most, it’s a hamster wheel of trial and error combined with loss of interest and lack of motivation. So how do you treat the health and well-being of your organization’s marketing efforts? Here are five things to consider when making your marketing “resolutions” for the new year.

Beware of fad diets.
Fad diets can work, for a while, but they are not sustainable. And... Read more
Natalie Kozma
July 09, 2015
Natalie Kozma

This is not a standard blog with generic tips on how to thrive on social media (we can agree enough of those exist). This is a blog about why you should avoid it.

For my fellow marketing professionals, I understand if your skepticism just swelled. It’s safe to assume that your not-so “nine-to-five” job is engrossed with managing client social networks, and the naive notion of escaping it sounds like a rescue mission led by MacGruber.

But let me introduce you to a little... Read more

Andrea Ness
May 29, 2015
Bee image on a smartphone

Earlier this month, Facebook launched a new pilot program, Instant Articles, as a way for publishers to create fast and interactive articles on Facebook.

Facebook’s current system links directly to publishing sites and takes an average of eight seconds to load, making articles the slowest type of content on Facebook. This is about two seconds away from average readers on mobile devices hitting their back button and saying “forget it.”

Nine launch partners have signed an... Read more

Roni Rucker Waters
May 21, 2015
Stylized Facebook like graphic

If you have a private Twitter account and your first reaction to a follow request is, “Why?! I’m not going anywhere,” you probably are an introvert.

You may “like” posts on Facebook, but you rarely post a comment. You may text your Facebook friends about something they posted, but you usually pass on weighing in publicly with an opinion.

And you opened an Instagram account only to keep up with your kids or co-workers, and you didn’t post your first photo until you noticed... Read more

Andrea Ness
March 12, 2015

In any industry, companies that prosper are those that are always putting their focus on what’s next, not just what’s now.

For example, when trains were the main form of transportation, railroad companies popped up everywhere, and most did quite well. But the smart companies knew that even though they might have been great at trains at the moment, other transportation options could possibly replace railroads in the future.

Success is when you embrace change and don’t be just... Read more

Christina Campbell
February 12, 2015
Open book with heart graphic inside

Valentine’s Day. A day to display selfless acts of love, for those you love. A holiday that brands across all industries use to entice their customers.

Every year, I marvel at the array of creative and social efforts coupled with this couples’ holiday. And, given it is nearly upon us, I have compiled a list of my favorite Valentine’s Day marketing campaigns. Campaigns that are as engaging as they are fun.

1. Dove Chocolate

It wouldn’t be a proper Valentine’s Day without... Read more

Meredith Grimm
September 25, 2014
Meredith with Iron Man mask

I don’t regularly read graphic novels. I do, however, religiously watch superhero movies. I enjoy the phenomenal storylines, superpowers and exotic worlds featured in many of these films. There are a few competing shops around, but my absolute favorite has to be Marvel Comics. From the good guys such as X-Men, Iron Man (Robert  Downey Jr. – say what?!) and Guardians of the Galaxy, to the bad guys (seriously, Loki, aka @twhiddleston, why haven’t you returned my tweets?), I’m always... Read more

Natalie Kozma
September 15, 2014
Cell phone with tweet speech bubble

When I first began my unpaid social media internship at the MSU Museum, my cash-strapped friends were not impressed. “So all you have to do is tweet and stuff? That is so easy,” they poked.  

Don’t worry. I set them straight. 

Like most college students, my friends are pretty savvy when it comes to social media because they grew up with these developing technologies. But what they failed to understand was the difference between using social media for fun, and using... Read more


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