Joel Newport
February 08, 2016
"Marketing" text stretched

This time of year we are inundated with advertising for exercise equipment, weight loss programs and diets. For most, it’s a hamster wheel of trial and error combined with loss of interest and lack of motivation. So how do you treat the health and well-being of your organization’s marketing efforts? Here are five things to consider when making your marketing “resolutions” for the new year.

Beware of fad diets.
Fad diets can work, for a while, but they are not sustainable. And... Read more
Emmie Musser
June 04, 2015
Stylized face

Impressions are an important unit of measurement in advertising. For most marketing campaigns, media takes the lion’s share of the investment, and the ability to quantify this significant spend in some way is essential for accountability on many levels.

One impression = one ad shown one time. Shown, not necessarily seen or heard. It’s similar to the thought introduced to us by Simon and Garfunkel in 1964: “People talking without speaking, people hearing without listening...” The... Read more

Andrea Ness
March 12, 2015

In any industry, companies that prosper are those that are always putting their focus on what’s next, not just what’s now.

For example, when trains were the main form of transportation, railroad companies popped up everywhere, and most did quite well. But the smart companies knew that even though they might have been great at trains at the moment, other transportation options could possibly replace railroads in the future.

Success is when you embrace change and don’t be just... Read more

Christina Campbell
February 12, 2015
Open book with heart graphic inside

Valentine’s Day. A day to display selfless acts of love, for those you love. A holiday that brands across all industries use to entice their customers.

Every year, I marvel at the array of creative and social efforts coupled with this couples’ holiday. And, given it is nearly upon us, I have compiled a list of my favorite Valentine’s Day marketing campaigns. Campaigns that are as engaging as they are fun.

1. Dove Chocolate

It wouldn’t be a proper Valentine’s Day without... Read more

Jill Holden
February 05, 2015
Woman with workflow written on whiteboard

I love the day after the Super Bowl. I love reading about the top ads – the hits and the misses. I love the critics and the champions – those who point to the massive fails and who highlight the reasons that “fill in the blank” was the best ad this time around.

What was the best ad? Chevy, Snickers, LikeAGirl, McDonald’s? Or the popular Budweiser’s Lost Dog? I bet if I asked 10 people their top five best ads, I wouldn’t get two alike.

My thoughts? I can’t even choose a top 10... Read more

Emmie Musser
January 29, 2015
Illustration of TV with car and football

Super Bowl Sunday is days away, and for this advertising junky, the anticipation is second to none. But it’s not just the horses, talking babies and celebrity spokespeople who have me counting down the hours. It’s the regional advertisers that will keep me glued to the TV, Twitter and Facebook.


I love a local celebrity. Having an ad in the Super Bowl instantly gives a business credibility, and after all, isn’t that what advertising is all about? Create awareness > inspire... Read more

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