Laura Flugga
September 18, 2014
Older man using computer

Imagery plays a vital role in our lives, including on the Web. We are naturally drawn to visual content and can understand a concept faster through images than we can through words. It’s become a cliché, but a picture is worth a thousand words (or more accurately 84.1 words). Because of this many designers use generic stock imagery on websites to make it more visual and compelling. While this is a great goal, the method so often used is flawed. 

Studies show...

Eye tracking... Read more


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