Debbie Horak
October 05, 2016
Front of a Rapid bus

Having recently been honored with a national award recognizing our campaign for The Rapid as an “exceptional campaign to advance the public transportation industry,” we stopped to reflect on what went so right in this campaign.

Everyone was focused on one goal, from the very beginning.
This recognition of The Rapid’s campaign from the American Public Transit Association was especially gratifying because even though our agency has a long history of working... Read more
Joel Newport
February 08, 2016
"Marketing" text stretched

This time of year we are inundated with advertising for exercise equipment, weight loss programs and diets. For most, it’s a hamster wheel of trial and error combined with loss of interest and lack of motivation. So how do you treat the health and well-being of your organization’s marketing efforts? Here are five things to consider when making your marketing “resolutions” for the new year.

Beware of fad diets.
Fad diets can work, for a while, but they are not sustainable. And... Read more
Joel Newport
May 14, 2015

Recently, I was at a restaurant for my daughter’s birthday. A few tables away, a young man wearing navy dress whites was assisting two elderly women with their seats. I thought nothing of the well-mannered sailor, as my immediate assumption was that he was simply on leave and visiting relatives. A few minutes later I looked back over to the table to see that he was not dining with the older women, but was several tables away with a young woman his own age, apparently on a date.

When... Read more

Emmie Musser
April 23, 2015
Silo graphic

Silo: Greek for “pit holding grain.” Also, a common term heard around the office place to describe communication and integration struggles between departments. Over the past decade of working in the marketing world, both on the client and agency side, I’ve encountered three common silos that offer marketing teams the best opportunity for advancement if eliminated and made to join forces.

1. Internal Communications Employees are arguably your company’s most valuable marketing assets. It... Read more
Christina Campbell
February 12, 2015
Open book with heart graphic inside

Valentine’s Day. A day to display selfless acts of love, for those you love. A holiday that brands across all industries use to entice their customers.

Every year, I marvel at the array of creative and social efforts coupled with this couples’ holiday. And, given it is nearly upon us, I have compiled a list of my favorite Valentine’s Day marketing campaigns. Campaigns that are as engaging as they are fun.

1. Dove Chocolate

It wouldn’t be a proper Valentine’s Day without... Read more

Jill Holden
February 05, 2015
Woman with workflow written on whiteboard

I love the day after the Super Bowl. I love reading about the top ads – the hits and the misses. I love the critics and the champions – those who point to the massive fails and who highlight the reasons that “fill in the blank” was the best ad this time around.

What was the best ad? Chevy, Snickers, LikeAGirl, McDonald’s? Or the popular Budweiser’s Lost Dog? I bet if I asked 10 people their top five best ads, I wouldn’t get two alike.

My thoughts? I can’t even choose a top 10... Read more

Joel Newport
December 08, 2014
Man reaching for alligator's mouth

While participating in creative brainstorm sessions, we’ve all heard the phrase “There are no bad ideas,” and we all know that it’s completely false. Bad ideas come in all forms, but usually someone who doesn’t understand the goal or doesn’t have enough information offers them up.  Sometimes they are simply too far removed from or disinterested in the topic to put in the required effort to contribute in a positive way. However, when facilitating brainstorming sessions, it’s important to... Read more

Joel Newport
October 14, 2014
Gud Marketing logo sculpture

Whenever a company goes through a rebranding effort, there are many strategic steps that help determine the direction that should be taken. Then again, sometimes there is just an artful expression of your brand – not rooted in a specific strategy, but created purely from inspiration. That was the origin of the Güd Marketing logo, designed and built by Dace Koenigsknecht, a Lansing-based artist whose work can be seen at Potter Park Zoo, Scrapfest, Old Town businesses and more. Dace was the... Read more


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